Supporting the Communities We Serve
Our strategy for community involvement is based on the core philosophy of “supporting the communities we serve”.
The primary criteria for community involvement is whether we can make a significant and tangible difference to the organisation or cause through our involvement, and whether the group’s ambitions are in harmony with our core values of mutual respect, customer service, trust, community and empowerment.
Strategically, we limit our community involvement to three core areas: community wellbeing; community culture and community support. All financial contributions, sponsorships, partnerships and activity support are within these three key involvement parameters. Although they allow for a broad scope of community involvement, we have instinctively supported areas of genuine community need or interest.
Where possible, our strategy is for our support to have a direct flow-on benefit to the people and local communities and businesses around our branch network, however many of our recent partnerships have benefited a much wider audience.